stockland

The Story of Dunder

Every year, the world celebrates the beloved Red-Nosed Reindeer - Rudolph. But if you think about it, the other reindeer are also magically imbued, talking animals that manage to fly around the entire earth in less than a day. So we thought we’d tell one of their stories instead. Meet Dunder, the reindeer from Down Under. It was Stockland’s most engaged with campaign, and it got over 3 million views with little media spend.

Also, Bianca Davidson from Newcastle commented, “This is better than the John Lewis Christmas ads.” So there you have it. It’s settled.

The campaign extended beyond film to a physical storybook, a Lamington recipe made by celebrity chef Miguel Maestre, in store activations, wrapping paper and out-of-home.

Copywriter: Joe Ranallo
Copywriter: Anthony Campagna
Art Director: Jari Kennedy